GAMBLINO | FREELANCE

A sports-betting app ahead of its time, Gamblino launched as a social-driven gaming property designed to drive competition amongst friends and strangers alike, allowing users to wager and win "points" betting on sports outcomes and spreads.

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All marketing and communications efforts were designed to drive awareness and interest in the app, and ultimately generate download conversions. As a differentiator at the time, Gamblino offered a very clean, intuitive and highly stylized UX interface - which gave the brand a look and feel that required pull-through at every consumer touchpoint and in all marketing efforts. This included PR and communications materials, in-app maintenance and features, social media, promotional videos and blog, and in-bar activations to cultivate communities of users.    

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