ABOVE AVERAGE |

As Director of Content Strategy and Programming for the digital arm of Broadway Video, I was responsible for optimizing the sketch comedy and various series being produced by a talented team of in-house writers, actors and comedians. From a marketing standpoint, we worked alongside the editorial team to infuse some performance analytics and best practices to the work, while maintaining a healthy creative-first approach to our programming.

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The biggest thrill/challenge was developing marketing and distribution strategies that showcased our in-house talent (both featured and behind camera) to maximize viewership and drive the most amount of eyeballs to their work.

Other highlights included managing branded campaigns for Amazon and Pepsi, as well as supporting digital and television development series such as Alec Baldwin's Love Ride, 7 Minutes in Heaven with Mike O'Brien, and Sound Advice with Vanessa Bayer. 

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