KETEL YOUR SODA | KETEL ONE VODKA

Ketel One Vodka's “Ketel Your Soda” campaign was launched in the Spring of 2017 and aimed at millennial and female spirit drinkers who were driving a market shift in the premium vodka space. Developed through data-driven insights and using key market and competitive research to guide an online and offline strategy, the campaign's objective was to increase sales and alter purchasing habits among this core consumer group.

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Content was developed for print, broadcast, and digital media, with broad distribution strategies created to align with the brand's communications and advertising push. The program kicked-off with an holistic influencer event at New York's Brooklyn Grange, the world's largest rooftop farm and sustainability center.

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