SNACKSTREET | CHEX MIX

A branded content series developed for Chex Mix that reunited the Backstreet Boys for a "Behind the Music" parody around the boy band's biggest rival: Snackstreet.

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Above Average was responsible for writing, producing and editing the series - as well as developing the distribution and marketing strategy to promote the campaign. In addition to utilizing paid and owned channels, general awareness and viewership were supported by a large PR push and strategic content partnerships with various publishers. 

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Watch it here