MISSION TO EARTH | SAINT-GOBAIN

In 2019, Saint-Gobain introduced its "Mission to Earth" with a global ad campaign that included broadcast, digital and OOH media. In North America, it was our role to localize the message to fit our market, including creating an omnichannel marketing and communications plan to drive awareness and viewership through paid, earned and owned activities. As a result, Mission to Earth was one of the top-performing campaigns in company history in terms of engagement, reach, and awareness/reputation boost. 

 

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