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COLIN REYNOLDS |
Everyone's Upstairs Neighbors
EVERYONE'S UPSTAIRS NEIGHBOR |
ABOVE AVERAGE
A great example of how a strong programming strategy can and should incorporate repurposed content, Everyone's Upstairs Neighbor was Above Average's most-viewed video and a major traffic driver every time it was promoted. Despite not featuring celebrity or influencer talent, this video garnered more than 7M views on YouTube and another 44M on Facebook. Part of its ongoing appeal is its perfectly executed concept that is both universally relatable and instantly shareable.
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